new urbanism

Darryl Chen, 28 07 08

In the broad range of street delights, Starbucks guarantees a minimum standard. It is the customer’s right to demand the Starbucks brew, but no more. 13,000 branches worldwide, and a basic beverage menu of 10. Keep the masses happy – so with coffee, also with urbanism. Limit your options to a basic street section, a basic building form, a basic elevation, a basic material range and a basic colour palette, and you can guarantee a basic product, mediocrity par excellence.